Eased COVID-19 Restrictions in Warmer Markets Shows Jump in Hotel Demand

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Led by Florida and Texas, 13 STR-defined submarkets showed greater than 10-point weekend vs. weekday occupancy gains for the week ending 2 May, according to data from STR.

“The first ‘real weekend’ with eased COVID-19 restrictions showed an obvious jump in hotel demand, especially in popular, warm-weather leisure spots,” said Jan Freitag, STR’s senior VP of lodging insights. “Whether or not this becomes a trend remains to be seen, but the fact that there were people instantly willing to head out for leisure activity and stay in hotels is a positive sign for the industry. We have maintained throughout this pandemic that the leisure segment would be the first to return, it is just a matter of when.

“Hotel companies, together with the AHLA, are showing commitment to cleanliness and providing guests with a safe environment within their properties. At the same time, health experts have expressed concerns that increased leisure activity in public spaces could contribute to a potential second wave of COVID-19, which would obviously present added risk for the industry.”

Submarket April 26-30 (Weekday)
Occupancy
1-2 May (Weekend)
Occupancy
Difference
Galveston & Texas City, TX 26.1 57.0 30.9
Mobile, AL (Area) 20.1 47.8 27.7
Daytona Beach, FL 21.5 45.6 24.1
Corpus Christi, TX 39.7 63.3 23.6
Panama City, FL 30.7 50.8 20.1
Myrtle Beach/North, SC 15.0 34.2 19.1
Fort Walton Beach, FL 18.6 37.0 18.4
Cedar City & St George, UT 26.4 43.3 16.9
Pensacola, FL 35.5 50.2 14.7
Savannah Historic District, GA 13.7 28.0 14.3
Brownsville, TX 43.2 55.3 12.1
Gatlinburg/Pigeon Forge, TN 11.1 21.8 10.7
Prescott & Sedona, AZ 25.4 35.7 10.3